By Ted Wright

Readers of my posts know that I’m rather demanding when it comes to the accuracy of marketing speak and the effectiveness of marketing channels. For me either something works or it does not. As such, I enjoy getting into discussions with Scott Guthrie about Influencers, who is one, who is not and why that distinction […]

By Ted Wright

  Every marketer has influencers on their mind today. It appears to be an unavoidable conversation at any meeting or conference. But I think the term “influencer” is overly used to camouflage garden variety advertising. Same kind of messaging and effort. Differences are that the channel you are viewing it on and the people producing […]