How does purchase price influence word or mouth marketing impact?

By Ted Wright November 29, 2018

In this short video, Ted Wright discusses the efficacy of word of mouth marketing as a strategy on low-value items versus high value items. How would word of mouth marketing impact the purchase of a bottle of water? Of a college education? An interesting view of purchase price as a factor in the word of mouth marketing mix.

The Power of WOMM from Fizz WOMM on Vimeo.