Co-creating the word of mouth marketing agency relationship
By Ted Wright March 21, 2019
By Ted Wright
The best client/agency relationships start with the client doing enough research to know what an agency does and what they are great it then making sure that matches corporate goals and culture.
So many times brands think that the word of mouth marketing agency relationship should be determined alone. It’s the very rare agency (privately held, small ownership pool, no short-term profit pressure) that can do that consistently.
It’s not just the budget that brands need but the time and internal support to make the right decision. Here is the best opening salvo I’ve received from a potential client in at least a year:
“I’ve spent the past ten plus years in entertainment and digital media. I’m as profoundly aware of the need for complementary, legitimate social marketing elements as I am wary of the term ‘influencer,’ Which drew me to your articles.”
That’s the type of understanding that promises to lead to long-term business benefits.
Ted Wright is the founder of Fizz, the world’s leading word of mouth marketing (WOMM) agency. Ted is also an acclaimed WOMM keynote speaker and the author of Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth.