By Ted Wright
So I was watching the movie 2012 the other day. The plot of this movie is that, except for Africa, the habitable parts of the world are destroyed by the chaos of a natural disaster. The heroes of the movie and a bunch of rich and powerful people ride on an ark to Africa and live […]
By Ted Wright
In November of 2009, Fizz was honored to win the Humanitarian/Environmental WOMMIE. Fizz would like thank the good folks at PepsiCo for their support of this vital area as well as their embracing of WOMM as the most effective means of commercial communication. Fizz would also like to thank Jef Wallace, CEO of PureRay, and […]
By Ted Wright
CATAGORY: MOMENTUM – Word of mouth program to juice existing products/services. TITLE: REFUEL WITH CHOCOLATE MILK WINNER – BRONZE WOMMIE The American Dairy Association (ADA) of Ohio wanted to sell more milk. AcrossAmerica, milk consumption had dropped by half since the 1970s and Ohio was no exception. Milk simply had become less and less a […]
By Ted Wright
Some folks at Deutsche Bank say that premiumization in the liquor business is dead. What’s next, finance tips from someone’s Creative Director? All joking aside we don’t see the era of anything being over. In tough times the stupid and ridiculous get weeded out. Ed McMahon’s premium vodka and silly flavored rums are probably not a […]
By Ted Wright
“Perhaps the other big news to come from the meeting was the creation of TV spots for Blue Moon.” The quote above is from the reporting by our good friends at Beer Business Daily. We have gotten several e-mails from other friends in the beer industry asking about what we thought about this new move […]
By Ted Wright
This blog post was written by Neal Stewart and first appeared on his blog You Can’t Buy That. It is re-published with permission – ed. Seth’s blog post got me thinking about this today… When I worked on PBR, we focused most of our efforts on word of mouth or “buzz marketing.” Mostly because we […]
By Ted Wright
From Beer Business Daily. January 27, 2009 IS WOMM and beer THE NEW KILLER BEER APP? Last week we caught up with Ted Wright, who is the managing partner at Atlanta-based Fizz, a word of mouth marketing firm. Ted has worked on brands from Pabst Blue Ribbon to chocolate milk, and has based his firm on […]
By Ted Wright
So you want to hire some influencers to build some buzz and word of mouth for your brand, huh? At Fizz, we’ve done this a time or two and have perfected a process that finds the right people, the first time around. Here are a few tips to keep in mind as you head […]
By Ted Wright
For those of you who might have missed it, on November 23rd, Dr. Pepper sought to fulfill their promise to America. In our opinion, they did not do a very good job. Errors like this dont have to happen but if they do, they have to be corrected or they will hang around the brand forever. […]
By Ted Wright
Greetings all. Fizz greatly enjoyed this year’s Beverage Forum. Many new tweaks from the good folks at BMC made this Forum the best one Fizz has ever attended. What we were most struck by this year was how WOMM has become the mainstream driver for growth in the beverage industry. BMC reports that in just five short […]
By Ted Wright
Excellent articles and reporting from this year’s craft brewers conference in San Diego is available from Harry Schuhmacher and his crew at Beer Business Daily. Find them at http://www.beernet.com/. At this year’s conference, there was a great panel of craft brewers talking about differentiation and “beer buzz”. Later, Fizz was asked to comment and this […]
By Ted Wright
Justin Cooper has an interesting piece* out today on the effectiveness of compensating advocates. What really grabbed us was Justin’s headline which is a not so opaque dig at an entire swath of the WOMM world. Having spent some time recently with BzzAgent’s (thanks again Dave and team for the interesting work) March and April […]
By Ted Wright
We liked the comments today of Phyllis Dealy so much that we decided to share the link as well as reproduce the orginal article below. The article is from the April 11 edition of MediaPost’s Marketing Daily which is an on line publication that we read every morning. Is it time to be “annoying”? You […]
By Ted Wright
Kevin Fennessey (runs Absolut in the US) and Alain Barbet (runs Pernod Ricard in the US) have worked together in the past and have a great deal of respect for one another’s talents and work. This is important as the US market is the bedrock on which global prestige spirits brands are built. If you […]
By Ted Wright
Those who know us well have heard us discuss the brilliance of Neal Stewart. Then the marketing guru behind PBR, now in that same roll at Flying Dog Brewery. Recently we had the opportunity to have lunch with Neal and he spoke at length about his blog learning tool – “The Turkey Sandwich Report”. Last year it […]