By Ted Wright

In an era of declining ad views, un-trackable digital marketing initiatives, and fake news, we know that word of mouth is the single most reliable source of brand information. A new UK study confirmed what we’ve already known here at Fizz for more than a decade. According to a new Customer Advocacy Research Report, 51 […]

By Ted Wright

  The Wall Street Journal just published an in-depth post about the corruption and lack of accountability in the influencer marketing industry. Is this the beginning of end for this marketing mega-trend? Let’s take a look at this today. The problems with influencers Here are a few highlights from the WSJ feature: Influencer marketing is […]

By Ted Wright

By Ted Wright We are so immersed in the digital world that it’s easy to assume that it is a mirror image of society – the same conversations must be taking place online versus offline. But a new study confirms what word of mouth marketers have known all along – the two channels must be […]

By Ted Wright

By Ted Wright In Mark Schaefer’s excellent book Marketing Rebellion: The Most Human Company Wins, he profiles the workout gear company Lululemon and documents how the retailer has turned their brick and mortar stores into a living world of mouth marketing opportunity. Lululemon has exploded on the scene and bucked almost every retail trend. They […]