The American Consumer Seesaw

By Ted Wright

The American Psychiatric Association says that 48% of Americans are anxious about the possibility of getting coronavirus, while 62% are anxious about the possibility of family or loved ones contracting the disease. Anxiety intermixed with the unprecedented boredom only weeks of social distancing can create and you have the unsavory recipe for the American consumer […]


What’s the role of word of mouth marketing in branding?

By Ted Wright

A brand is a symbol for trust. A brand is something in people’s mind stands for something. As a marketer, you want your branding to stand for something as valuable as possible.  Ideally, as quickly as possible. Lucky for you, word of mouth marketing is the most efficient channel you have at getting that trust […]