The $50,000,000 port in a storm?

By Ted Wright

So I was watching the movie 2012 the other day. The plot of this movie is that, except for Africa, the habitable parts of the world are destroyed by the chaos of a natural disaster. The heroes of the movie and a bunch of rich and powerful people ride on an ark to Africa and live […]


Are TV spots the “heroin” of advertising?

By Ted Wright

“Perhaps the other big news to come from the meeting was the creation of TV spots for Blue Moon.”  The quote above is from the reporting by our good friends at Beer Business Daily. We have gotten several e-mails from other friends in the beer industry asking about what we thought about this new move […]


Do people hate marketing?

By Ted Wright

This blog post was written by Neal Stewart and first appeared on his blog You Can’t Buy That. It is re-published with permission – ed. Seth’s blog post got me thinking about this today… When I worked on PBR, we focused most of our efforts on word of mouth or “buzz marketing.”  Mostly because we […]


What’s the Origin of the Phrase “Dive Bar”?

By Ted Wright

 Roxanne Webber published a cool answer to this question on Chow today. Turns out that the “dive” in “dive bar” comes from where the entrance to the bar was located. When kitchens turned from wood fire to gas or coal the huge kitchens with their massive wood fired ovens were “downsized” creating large spaces under […]


Flying Dog Wins Gold!

By Ted Wright

Congratulations to Fizz client Flying Dog Brewing for their gold medal at this year’s Great American Beer Festival. Flying Dog won with their Marzen style brew called Dogtoberfest (‘natch). Enjoy a Flying Dog today. It is one of our beers of choice for us here at Fizz as well as with galactically groovy people everywhere.


No fans, no brand

By Ted Wright

It’s clear to us that the beverage industry is morphing from the old top down product introduction strategy to a business model similar to the cosmetics industry:  two or three players in each broad segment who specialize in distribution, manufacturing and advertising on a global scale and then lots of start ups who specialize in […]