By Ted Wright

By Ted Wright Every vital brand has a story to tell, and the most effective way to spread your story—even in today’s digital age—is through word-of-mouth conversations. The key to word of mouth is having a great story to share, and the best stories are like jockeys: short, agile and human. Short. In our experience, […]

By Ted Wright

For those of you who might have missed it, on November 23rd, Dr. Pepper sought to fulfill their promise to America. In our opinion, they did not do a very good job. Errors like this dont have to happen but if they do, they have to be corrected or they will hang around the brand forever. […]