By Ted Wright

Excellent articles and reporting from this year’s craft brewers conference in San Diego is available from Harry Schuhmacher and his crew at Beer Business Daily. Find them at http://www.beernet.com/. At this year’s conference, there was a great panel of craft brewers talking about differentiation and “beer buzz”. Later, Fizz was asked to comment and this […]

By Ted Wright

Justin Cooper has an interesting piece* out today on the effectiveness of compensating advocates. What really grabbed us was Justin’s headline which is a not so opaque dig at an entire swath of the WOMM world. Having spent some time recently with BzzAgent’s (thanks again Dave and team for the interesting work) March and April […]

By Ted Wright

For those of you who haven’t read the whitepapers yet, Dave Balter and the crew at BzzAgent have done some research, combined it with some exotic math and come up with a CPM of $300 for WOMM initiatives. Dave whips out his “Self” sock puppets and explains the whole thing in MediaPost this morning. Thanks Dave! […]

By Ted Wright

We liked the comments today of Phyllis Dealy so much that we decided to share the link as well as reproduce the orginal article below. The article is from the April 11 edition of MediaPost’s Marketing Daily which is an on line publication that we read every morning.  Is it time to be “annoying”? You […]

By Ted Wright

Kevin Fennessey (runs Absolut in the US) and Alain Barbet (runs Pernod Ricard in the US) have worked together in the past and have a great deal of respect for one another’s talents and work. This is important as the US market is the bedrock on which global prestige spirits brands are built. If you […]

By Ted Wright

Those who know us well have heard us discuss the brilliance of Neal Stewart. Then the marketing guru behind PBR, now in that same roll at Flying Dog Brewery. Recently we had the opportunity to have lunch with Neal and he spoke at length about his blog learning tool – “The Turkey Sandwich Report”. Last year it […]

By Ted Wright

The legendary D&D inventor Gary Gygax has passed. Nerds, Dorks and Orcs will each morn his passing in their own way but today we wanted to salute him for something dear to my heart –  his pioneering  vision of Word of Mouth Marketing in the gaming world. Prior to the founding of Gygax’s company TSR, […]

By Ted Wright

Recently the good folks at eMarketer sent me a copy of their most recent report on WOMM. We here at Fizz get lots of these summaries and reports and in all honesty we mostly think they are rather thin and not worth the effort to read or share with a client. This one however was […]

By Ted Wright

By Ted Wright

It’s clear to us that the beverage industry is morphing from the old top down product introduction strategy to a business model similar to the cosmetics industry:  two or three players in each broad segment who specialize in distribution, manufacturing and advertising on a global scale and then lots of start ups who specialize in […]

By admin

Hello and thank you for joining us here at Fizz. For our new friends just visiting us for the first time, “Welcome”. Please come in, explore the site, feel free to sign up for the Fizz Corp or just send us a note and let us know how we can help you expand your brand […]