What are the best word of mouth marketing jobs?

By Ted Wright February 18, 2020

A lot of people ask me about word of mouth marketing jobs and the type of people we hire here at Fizz. We’re constantly on the lookout for talent so indeed, this is an interesting and relevant question.

Obviously, we have the best word of mouth marketing jobs, but you might be interested to hear about those jobs and the types of people we hire.

If you’re going to do word of mouth marketing effectively, it’s best to have employees with diverse skills.

Those skills might include data analytics … you might need to be creative, empathetic, and you need to be able to be following trends and see trends before other people. You need to be a bit of a historian, you need to be able to understand psychology and behavioral economics. Some of the people in our shop also build physical things so a background in engineering or being a hobbyist “maker” is also very interesting to us.

Word of mouth marketing jobs are diverse

Now curiously, you also see a combination of these diverse skills in the very best entrepreneurs. They may not be an absolute expert in any one thing, but they are very good at a lot of different things. I do think there is a connection between the diverse skills needed to for word of mouth marketing and to be a great entrepreneur.

As you might expect, we have an eclectic and interesting bunch at Fizz. In this shop, we have people who majored in anthropology, history, mathematics, physics, music production, English, religion, finance, computer science, civil engineering, mechanical engineering, and electrical engineering, just to name a few.

The only thing we do not ever hire for is a Business Administration undergrad if they are coming in without any prior experience. That degree is just too thin for us. We would much rather hire a religion/English/physics major with deep critical thinking skills, and comparative analysis, and knowledge of the history and politics of how these things came to be.

How is that relevant to word of mouth marketing job? It’s relevant because they can go in and look at a text, and they can look at all the context around the idea and they can pull out key points. And then you’re starting to pull out the story elements. And did we get there? What are the context and the history behind the ideas?

Mixing it up

And I find when we have that diverse talent mixed together in the office, the creativity and analysis, and flow can be remarkable.

I suppose it’s a little like a hospital. You want to go to a place that can pull from a lot of disciplines to give you the best care available. In our shop, you never know where the next great idea will come from.

We’re big enough now where we can hire specialists in behavioral economics or in production materials or in digital design, and we have them all work in collaborative teams, based on one particular client. Those collaborative teams are led by somebody who has probably worked here for at least five years.

Normally we look for people who have had some marketing experience before they come to us. Maybe they did their field marketing right out of college in sports, music, CPG, or interactive. But somewhere they’ve done work bringing stories alive to a group of people and care about what they’ve done.

The main tasks we fulfill here are:

• Research
• Strategy
• Field operations
• Client management
• Creative services/story creation
• Materials management/object creation

And then there are all of the digital components that layer into all of those things.

If you’re interested in learning more about word of mouth marketing jobs or even working for us one day, I hope you’ll connect with me and have a chat.

Ted Wright is the founder of Fizz, the world’s leading word of mouth marketing (WOMM) agency. Ted is also an acclaimed WOMM keynote speaker and the author of Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth.

Illustration courtesy Unsplash.com