How do you create a contract with an influencer?

By Ted Wright November 18, 2019

How do you create a contract with an influencer?

The answer to this question is simple. In fact I can answer this in two words: “You don’t.”

When you try to contract with an influencer – specifying that they post so many times for a certain amount of money, for example — it rarely goes well. The news is filled with backlash over these types of arrangements gone wrong.

If you have a real influencer aka “Advocate” – which is a personality type, not a contractual arrangement — you don’t need to pay them. If you give an a true influencer a story that is authentic, interesting and relevant, they will go hog wild telling the story.

Advocates live to share this information that you told them, because OMG, it’s great and they can’t wait to tell their friends. Your goal, as a marketer, is to get the story out there and focus on those places, on-line and IRL where your target is most likely to hang out.

Of course word of mouth marketing is not random. You need to have a plan. You need to find the right people who will really love your product or service. They really love your industry. You have to craft the right story in a package that scalable, memorable, and transferrable.

With Advocates and WOMM, you are creating an authentic sales force for your brand, a band of warriors that love nothing more than to bring your words to their friends.

Ted Wright is the founder of Fizz, the world’s leading word of mouth marketing (WOMM) agency. Ted is also an acclaimed WOMM keynote speaker and the author of Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth.