Influencers – Buy their time, not their mind

By Ted Wright November 4, 2019

Just a quick note.

If you must use an “influencer,” approach the relationship by seeking to buy their time not their mind.

The more requirements you put on them (i.e. # of posts, length of video, etc) the more you make the relationship about the contract and not the partnership.

As my good friend Chrissy, who runs a global surf brand, says “I’ve never had an ‘influencer’ under deliver on quantity only quality.”

We have found that the more respect you show an “influencer” by giving them as few Must Do’s as possible, the more they will do for you.

Ted Wright is the founder of Fizz, the world’s leading word of mouth marketing (WOMM) agency. Ted is also an acclaimed WOMM keynote speaker and the author of Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth. 

Illustration – street art in Eindhoven, Netherlands