By Ted Wright

One of the core ideas about our word of mouth marketing practice is igniting stories that Authentic, Interesting and Relevant. This is much, much harder than it seems. In fact, when we are working on a client project, we may spend a couple of weeks just brainstorming and refining ideas for our clients. The whiteboards […]

By Ted Wright

A lot of people ask me about word of mouth marketing jobs and the type of people we hire here at Fizz. We’re constantly on the lookout for talent so indeed, this is an interesting and relevant question. Obviously, we have the best word of mouth marketing jobs, but you might be interested to hear […]

By Ted Wright

In an era of declining ad views, un-trackable digital marketing initiatives, and fake news, we know that word of mouth is the single most reliable source of brand information. A new UK study confirmed what we’ve already known here at Fizz for more than a decade. According to a new Customer Advocacy Research Report, 51 […]

By Ted Wright

Readers of my posts know that I’m rather demanding when it comes to the accuracy of marketing speak and the effectiveness of marketing channels. For me either something works or it does not. As such, I enjoy getting into discussions with Scott Guthrie about Influencers, who is one, who is not and why that distinction […]