By Ted Wright

How does a story find its ideal audience? This is a very common question and an important one. If you’re trying to activate word of mouth marketing for the first time, what’s the process to identify the ideal audience targeted for your stories? There is a very old adage in sales and marketing – you […]

By Ted Wright

The heart of the word of mouth marketing process is the company story (or stories!) – something that is authentic, interesting, and relevant to a group of people who can become your customers. At Fizz, we put a tremendous amount of effort into creating these stories. It might involve weeks of research and days of […]

By Ted Wright

Here is a great irony of word of mouth marketing. It is the oldest type of marketing known to the human race – we have always sold stuff by talking to others. And yet, in a modern company culture, it might be the most unfamiliar marketing option available to us. And, embracing the unfamiliar, like […]

By Ted Wright

A brand is a symbol for trust. A brand is something in people’s mind stands for something. As a marketer, you want your branding to stand for something as valuable as possible.  Ideally, as quickly as possible. Lucky for you, word of mouth marketing is the most efficient channel you have at getting that trust […]