By Ted Wright

Word of Mouth Marketing Strategy is just this simple. Feel free to run out and get this as a tattoo! When starting your journey, you’ll have to do a ton of work before you can quickly or easily fill this out, but once you do, questions like “why” and “how” will be more easily understood. […]

By Ted Wright

How do you create a contract with an influencer? The answer to this question is simple. In fact I can answer this in two words: “You don’t.” When you try to contract with an influencer – specifying that they post so many times for a certain amount of money, for example — it rarely goes […]

By Ted Wright

By Ted Wright I don’t think there is any question that in this information-dense world, branding is more important than ever. You always have to be thinking about continuously building your brand. And It’s harder than ever now. It’s more expensive. It takes more time. Everybody wants growth quarter after quarter after quarter. You’re never […]

By Ted Wright

Just a quick note. If you must use an “influencer,” approach the relationship by seeking to buy their time not their mind. The more requirements you put on them (i.e. # of posts, length of video, etc) the more you make the relationship about the contract and not the partnership. As my good friend Chrissy, […]