By Ted Wright

By Ted Wright We are so immersed in the digital world that it’s easy to assume that it is a mirror image of society – the same conversations must be taking place online versus offline. But a new study confirms what word of mouth marketers have known all along – the two channels must be […]

By Ted Wright

By Ted Wright I love peering into the minds of business leaders, especially when they discuss their greatest influences. I thought I would take a crack at that today. Here are the business books that helped direct my thinking on business, strategy, and word of mouth marketing. Purple Cow: Transform Your Business by Being Remarkable […]

By Ted Wright

By Scott Jenson Recently, a word of mouth marketing conversation was saved with a bag of cookies. Today I want to show you how conversations and kindness go together. I’ve been working on a program to to raise awareness of the high quality made-to-order food at our client’s chain of convenience stores. Our target audience […]

By Ted Wright

By Ted Wright In Mark Schaefer’s excellent book Marketing Rebellion: The Most Human Company Wins, he profiles the workout gear company Lululemon and documents how the retailer has turned their brick and mortar stores into a living world of mouth marketing opportunity. Lululemon has exploded on the scene and bucked almost every retail trend. They […]