By Ted Wright

By Ted Wright The short answer is… no. But you can’t have one without the other. Influencers like to share things and Word of Mouth Marketing is about sharing stories. Can see why they’re so closely connected? Everybody wants to compare Influencer Marketing vs Word of Mouth Marketing But you need to truly understand both in […]

By Ted Wright

  By Ted Wright I’m often asked was asked if there were any product categories that don’t really lend themselves to Word of Mouth Marketing. In our 20 years of focus on WOMM, we’ve found three notable ones that are the most difficult — personal finance, death, and erectile dysfunction. And all of those things […]

By Ted Wright

By Ted Wright At its core, Word of Mouth marketing is about people organically sharing stories. So how do we encourage people to share your brand story in a real, natural way? Create a story worth talking about. A good brand story is at the core of building a Word of Mouth Marketing strategy This […]

By Ted Wright

By Ted Wright One of the most all-time most popular marketing ideas is swag – you know those little gifts you hand out at a trade show booth, customer meeting, or industry conference. Today I’m going to save you a lot of time and money by telling you the truth about the value of swag […]

By Ted Wright

  By Ted Wright First, let’s be clear on what we’re calling an influencer in this headline. When I say “influencer” you’re probably imagining a YouTube star selling energy drinks or Kim Kardashian pitching cosmetics. That’s not what I’m referring to here. I’m interested in natural, organic story-sharers that come from having a certain personality […]