By Ted Wright

This blog post was written by Neal Stewart and first appeared on his blog You Can’t Buy That. It is re-published with permission – ed. Seth’s blog post got me thinking about this today… When I worked on PBR, we focused most of our efforts on word of mouth or “buzz marketing.”  Mostly because we […]

By Ted Wright

We’ve found that the key to a strong brand ambassadors program is extensive training of both the brand ambassadors and the client. Yes, you read that right – the brand ambassadors AND the client. Great brand ambassador programs start with staffing. Brand ambassadors must have three qualities in order to be great at their task: ·         […]