By Ted Wright

From Beer Business Daily. January 27, 2009  IS WOMM and beer THE NEW KILLER BEER APP?   Last week we caught up with Ted Wright, who is the managing partner at Atlanta-based Fizz, a word of mouth marketing firm.  Ted has worked on brands from Pabst Blue Ribbon to chocolate milk, and has based his firm on […]

By Ted Wright

Last weekend some of us at Fizz were having dinner with some people who control about 10 figures of annual global market spend. They commented to us that their company was still involved with broadcast because at a certain and very large level of SOV, the marginal value of each additional marketing dollar spent increases. […]