Build Your Own Word of Mouth Marketing Strategy

By Ted Wright

By Ted Wright At its core, Word of Mouth marketing is about people organically sharing stories. So how do we encourage people to share your brand story in a real, natural way? Create a story worth talking about. A good brand story is at the core of building a Word of Mouth Marketing strategy This […]


Should you outsource word of mouth marketing or keep it in-house?

By Ted Wright

By Ted Wright Should you outsource word of mouth marketing or keep it within the walls of your organization? We see in the news that many types of marketing are coming back in-house these days, so I think an interesting topic is how this applies to word of mouth. Should this be an in-house competency, […]


Why Word of Mouth Marketing Is The Best Form of Advertisement

By Ted Wright

By Ted Wright I’ve never met a business leader who told me they had too much money for marketing. Luckily, smart leaders using Word of Mouth Marketing can depend on influencers to cost-effectively carry their story. Word of Mouth Marketing is all about sparking conversations, and most companies already have marketing materials that point to […]


How To Get Started With a Word of Mouth Marketing Process

By Ted Wright

By Ted Wright If your company has been following a traditional marketing path for awhile, getting started with a Word of Mouth Marketing process may take an adjustment of your mindset. There is no such thing as a grassroots change of a company culture. Most companies like sticking with the playbook they’re used to, because, […]


Why Word of Mouth Is A Timeless Marketing Strategy

By Ted Wright

By Ted Wright Like the Roman colosseum, Word of Mouth is a timeless marketing strategy that will remain solid through the years. Word of Mouth Marketing may not always be glamorous, but it’s stable and unbreakable. Defining Word of Mouth Marketing Word of Mouth Marketing has come to mean something broad for many people, so […]


Why Word of Mouth Marketing Is The Best Form of Storytelling

By Ted Wright

By Ted Wright I’ve never met a business leader who told me they had too much money for storytelling or marketing. Luckily, smart leaders using Word of Mouth Marketing can depend on influencers to cost-effectively carry their story. Word of Mouth Marketing is all about sparking conversations, and most companies already have marketing materials that […]


How To Get Started With a Word of Mouth Marketing Process

By Ted Wright

If your company has been following a traditional marketing path for awhile, getting started with a Word of Mouth Marketing process may take an adjustment of your mindset. There is no such thing as a grassroots change of a company culture. Most companies like sticking with the playbook they’re used to, because, let’s face it, […]


Why Should Marketers Care About Word of Mouth Marketing?

By Ted Wright

By Ted Wright While trust in companies and advertising is on the decline, trust in friends, experts, and entrepreneurs is up. People trust people. If Word of Mouth Marketing has always worked so well, why aren’t more business professionals using it? Simple because Word of Mouth Marketing is hard work. More time. More effort. It’s also […]


How Word of Mouth Marketing Helps Grow Your Business

By Ted Wright

By Ted Wright As times change, company strategies should too. Many have adopted social media marketing in recent years, but Word of Mouth Marketing, when done right, is one strategy every company has access to, and should experiment with. If you’re looking for a guaranteed overnight spike in business, you may want to find another […]


Marketing Strategy or Halloween Costume?

By Ted Wright

By Ted Wright It’s official, Influencer Marketing is dead. When Urban Outfitters makes fun of the marketing strategy you sold just six months ago as “The NEW New Thing,” you have problems. Debate me in the comments if you’d like, but I don’t want to be the person on stage when the SVP of Marketing […]


How Do You Encourage Word of Mouth Marketing?

By Ted Wright

By Ted Wright As you’ve heard me say many times before, Word of Mouth Marketing at it’s core is all about sharing stories. The more people share your story, the larger the impact it can make. Also at its core, Word of Mouth marketing is about people organically sharing stories. So, without being pushy, how […]


Word of Mouth Marketing: What Makes Your Brand Talkable?

By Ted Wright

Appreciating Word of Mouth Marketing may take a re-set of your view of how business works. I love sharing this example of what Word of Mouth Marketing looks like “in the wild.” Earlier this year, I was at a break in a meeting when a friend turned to me and asked me if I had […]


Are You Sharing Your Brand Story With the Right People?

By Ted Wright

If you’ve been paying attention, you not only know who influencers are, and why they’re so essential to Word of Mouth Marketing, but you know what motivates them to share stories and how to encourage them to support your message. Since Word of Mouth Marketing is all about sharing stories, it’s important to find the […]


Word of Mouth Marketing: Sharing Is Not Salesmanship

By Ted Wright

By Ted Wright If you’ve been reading previous posts, you should know that Word of Mouth Marketing is all about sharing stories. Word of Mouth Marketing is about trying to get your story out to people who are really going to care about it and do it in such a way that they’ll organically come […]


This Is What Effective Word of Mouth Marketing Looks Like

By Ted Wright

By Ted Wright If Word of Mouth Marketing has always worked so well, why aren’t more business professionals using it? Because it’s hard work. More time. More effort. It’s also not as flashy as a Super Bowl commercial, or as glamorous as being on the set with a celebrity. It’s easy to pay for an […]


What is the Reach of An Influencer?

By Ted Wright

By Ted Wright If you’ve been paying attention, you not only know who influencers are, you know what motivates them to share stories and how to encourage them to support your message. But what is the word of an Influencer really worth? A single influencer, according to Procter & Gamble, is worth one million brand-specific […]


Word of Mouth Marketing: Campaign vs Movement

By Ted Wright

By Ted Wright At Fizz, when we talk about influencers, we always say, the more passionate, the better. There are lots of brands that we’ve worked with where we’ve discovered people love the brands so much that they want to be part of their story and their movement. Some have even gotten tattoos. I’m not […]


Influencers vs Influencer Marketing: What’s The Difference?

By Ted Wright

By Ted Wright Word of Mouth Marketing is all about sharing stories. “Influencers” are great at sharing stories. “Influencer marketing” is one of the hottest terms around today. The idea seems to be everywhere, and business leaders are all trying to figure out how to get in on the action. When I say “influencer,” you […]


How Do You Begin A Word of Mouth Marketing Strategy?

By Ted Wright

By Ted Wright All good marketing begins with research and every good Word of Mouth Marketing strategy starts with insight. In many ways, marketing has strayed away from the basics of this important principle. We’ve become reliant on social media dashboards, we may be overwhelmed by big data, or we may simply not have the […]


How to Get Your Boss On Board with Word of Mouth Marketing

By Ted Wright

          By Ted Wright Many companies have been using the same marketing playbook for years. As times change, company strategies should too. Many have adopted social media marketing in recent years, but Word of Mouth Marketing, when done right, is one strategy every company has access to, and should experiment with. […]


Broadcast vs Word of Mouth Marketing: How Do They Stack Up?

By Ted Wright

In the landscape of marketing, where do Broadcast and Word of Mouth Marketing fit in? Broadcast had a strong 35 year run where it was effective, but it’s decayed over time. Effectiveness is referring to the fact that it was a successful tool for selling more stuff to more people more often for more money. […]


What is the Definition of Word of Mouth Marketing?

By Ted Wright

By Ted Wright Many popular marketing terms are easy to define. When someone talks about email marketing, content marketing, A/B testing, paid advertising, and so on, we all pretty much know what they mean. Word of Mouth Marketing has come to mean something broad for many people, so I often get asked to define the term. […]


Measure Word of Mouth Marketing: Is It Possible?

By Ted Wright

By Ted Wright Unlike other forms of marketing, Word of mouth marketing works slowly. It has to go slowly if it’s going to work at all. It may not increase your sales this quarter or even the next one, and if you’re accustomed to seeing a sales spike after investing in TV commercials or print ads, […]


In WOMM, 10 percent is the importantist number

By Ted Wright

By Ted Wright If “1” is the loneliest number than “10” is the importantist number, at least when it comes to Word of Mouth Marketing. From all of the previous research published on WOMM we know that right at 10% of any population set you can to carve out is made up of Influencers. We […]


Word of Mouth Marketing Saved My Puppy

By admin

  By Danielle Nesmith Have you ever met a little creature that is just so adorable and full of love he can put a smile on anyone’s face? Well, that’s my dog Ziggy, or Ziglet as we like to call him. When I started thinking about getting a furry friend, I excitedly talked to other […]


Influencer Marketing Disappointing You? Try Using Actual Influencers

By Ted Wright

By Ted Wright If you’ve read any of my stuff, you know I have a specific, grounded-in-data point of view on why someone is an Influencer and how they act. Influencer marketing (IM) is all the rage – and there’s a reason for it. When done correctly, it works. But in order for IM to […]


3 Powerful Ways to Improve Your Word of Mouth Marketing

By Fizz

Originally posted on Inc’s marketing blog, this post was written by Peter Economy, columnist at Inc. Anyone in business knows that marketing is a key ingredient in selling the products you make and the services you deliver. If people never hear about the things you sell then, chances are, they won’t buy them. But what kind of marketing […]


Jesus the Influencer – VIDEO

By Fizz

The Influencer concept is nothing new.  Influencers have been around for ages–millennia even.  Do you have a compelling story that’s interesting, relevant and authentic?  With the right influencers in your corner the possibilities are limitless. [vimeo 22945513]


School of WOM with a side of tamales!

By Fizz

We’re still reeling from the fantastic time at this year’s School of WOM.  If you haven’t yet had the pleasure, School of WOM is a biannual conference attended by the foremost thinkers and educators in marketing today.  Ted Wright hosted an interactive workshop both extolling WOMM’s many virtues and enlightening attendees on the practical wisdom […]


Judi Friedman, Marketing Maven, Joins Fizz, The Word of Mouth Marketing Agency

By Tanya Fraser

FOR IMMEDIATE RELEASE: Fizz welcomes Judi Friedman to the team as our Chief Strategy Officer. One of the most dynamic women in marketing today, Judi has worked with companies from HBO and IBM tostart- ups. As the former VP of One- to- One Marketing at Three and COO of All Points, she hasyears of experience […]