Dave Balter values Fizz campaigns in excess of $4,000,000

By Ted Wright April 15, 2008

For those of you who haven’t read the whitepapers yet, Dave and the crew at BzzAgent have done some research, combined it with some exotic math and come up with a CPM of $300 for WOMM initiatives. Dave whips out his “Self” sock puppets and explains the whole thing in MediaPost this morning. Thanks Dave!

Here’s the link to the article http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=80526&Nid=41543&p=334800 , to Dave’s first white paper in the series http://www.bzzagent.com/downloads/BzzAgent_Paper_One_CPM_of_WOM.pdf and the second in the series http://www.bzzagent.com/downloads/BzzAgent_Paper_Two_WOM_in_Sales_Funnel.pdf.

And has far as that headline goes, taking Dave’s CPM data and mulitplying Fizz’s customers delivered per campaign gives Fizz an average campaign value of $4,000,000. Now where is that Aston Martin order form?


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