“Trial and Error” not “Trial and Anger”

By Ted Wright

Now that we are a couple of days out, I’d like to say that headline phrases like “Incredibly Stupid” (Estaban Kolsky) and “Pyramid Scheme” (TechCrunch) were overly harsh and unproductive in reference to Fast Company’s recent jump into the pond of word of mouth/Influencer measurement. Was it a poorly designed experiment? Yep. Was it evil, […]

Veev and Batiste Invite you to to learn about WOMM at Tales 2010

By Tanya Fraser

We’re not the only one’s who want you to come Tales this year!  Carter Reum from Veev and Batiste’s Nicholas O’Neill are strong believers in WOMM’s efficacy and have had tremendous success.  They’ll be at Ted’s Word of Mouth Marketing Seminar at Tales of the Cocktail 2010 and  want you to come too!