By Ted Wright

Excellent articles and reporting from this year’s craft brewers conference in San Diego is available from Harry Schuhmacher and his crew at Beer Business Daily. Find them at http://www.beernet.com/. At this year’s conference, there was a great panel of craft brewers talking about differentiation and “beer buzz”. Later, Fizz was asked to comment and this […]

By Ted Wright

Justin Cooper has an interesting piece* out today on the effectiveness of compensating advocates. What really grabbed us was Justin’s headline which is a not so opaque dig at an entire swath of the WOMM world. Having spent some time recently with BzzAgent’s (thanks again Dave and team for the interesting work) March and April […]

By Ted Wright

For those of you who haven’t read the whitepapers yet, Dave Balter and the crew at BzzAgent have done some research, combined it with some exotic math and come up with a CPM of $300 for WOMM initiatives. Dave whips out his “Self” sock puppets and explains the whole thing in MediaPost this morning. Thanks Dave! […]

By Ted Wright

We liked the comments today of Phyllis Dealy so much that we decided to share the link as well as reproduce the orginal article below. The article is from the April 11 edition of MediaPost’s Marketing Daily which is an on line publication that we read every morning.  Is it time to be “annoying”? You […]

By Ted Wright

Kevin Fennessey (runs Absolut in the US) and Alain Barbet (runs Pernod Ricard in the US) have worked together in the past and have a great deal of respect for one another’s talents and work. This is important as the US market is the bedrock on which global prestige spirits brands are built. If you […]