How do you tell the difference between a PR organ and a “ corporate blog ”?

By Ted Wright

Well Jim Arndorfer got some coverage in the WSJ. Damn your journalistic excellence, Jim! Just kidding. We consider Jim a friend of Fizz and some of us have even been sources for him when he was at AdAge.  We’re just jealous because we want engraved pix of us in the WSJ because we think that […]


WWNPHD?

By Ted Wright

While we’ve loved the Harold and Kumar franchise ever since we heard the rumor that a couple of University of Chicago film nerds were writing a stoner movie, the best part of the first film was Neal Patrick Harris as an out of his gourd meth head. “Doogie” as a drug addled sex maniac. Brilliant! […]


A side of Chinese with your Dr. Pepper?

By Ted Wright

Is outside the box thinking going to pay off for Dr. Pepper? This just in from the Guns N Roses web site – We’re in negotiations for the release of “Chinese Democracy” and things are going well. When we begin to put tour plans together, we’ll see where things are. Until then, Robin’s touring with […]


Beer that is not talked about does not sell well

By Ted Wright

Excellent articles and reporting from this year’s craft brewers conference in San Diego is available from Harry Schuhmacher and his crew at Beer Business Daily. Find them at http://www.beernet.com/. At this year’s conference, there was a great panel of craft brewers talking about differentiation and “beer buzz”. Later, Fizz was asked to comment and this […]


” Advocacy Is NOT A Media Buy “

By Ted Wright

Justin Cooper has an interesting piece* out today on the effectiveness of compensating advocates. What really grabbed us was Justin’s headline which is a not so opaque dig at an entire swath of the WOMM world. Having spent some time recently with BzzAgent’s (thanks again Dave and team for the interesting work) March and April […]


Dave Balter values Fizz campaigns in excess of $4,000,000

By Ted Wright

For those of you who haven’t read the whitepapers yet, Dave and the crew at BzzAgent have done some research, combined it with some exotic math and come up with a CPM of $300 for WOMM initiatives. Dave whips out his “Self” sock puppets and explains the whole thing in MediaPost this morning. Thanks Dave! Here’s […]


New products in “The Fridge”

By Ted Wright

Loyal readers, Great news! We have discovered some yummy new products and have put them in The Fridge. Check out our latest finds and let us know if we missed anything. According to the weather map, today would be an excellent day to enjoy a nice Cheerwine or Honest LimeAde no matter where you live […]


Time to be “annoying”?

By Ted Wright

We liked the comments today of Phyllis Dealy so much that we decided to share the link as well as reproduce the orginal article below. The article is from the April 11 edition of MediaPost’s Marketing Daily which is an on line publication that we read every morning.  Is it time to be “annoying”? You […]


Vodka not a “dead market” just vodka start ups

By Ted Wright

Reuters was nice enough to call us for some pull quotes regarding the Pernod purchase of Absolut. In the interview we noted that the market for vodka starts ups had “jumped the shark” and we knew this to be true given recent entrants to the market (Trump vodka anyone? Kirkland Vodka at CostCo?) and quotes […]


What the Frak is going on

By Ted Wright

Watch the 8 minute synopsis of the first three seasons of  “Battlestar Galatica” now playing on your TiVO. Pitch perfect, respectful of the audience, exactly the kind of TiVO/video moment that gets talked about and shared.


Seven reason why Fizz likes the Pernod Ricard purchase of Absolut

By Ted Wright

Kevin Fennessey (runs Absolut in the US) and Alain Barbet (runs Pernod Ricard in the US) have worked together in the past and have a great deal of respect for one another’s talents and work. This is important as the US market is the bedrock on which global prestige spirits brands are built. If you […]