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To win, you must train your brand ambassadors and your client
Beer Business Daily interview with Ted Wright on WOMM and beer
Is there a Laffer curve for marketing spend?
How to Hire Influencers
From “Cool” to “Tool” in just four weeks.
Linked: Word of Mouth Marketing and Increased Beverage Purchases
Word of Mouth Rules! Pabst Brewing Benefits
What’s the Origin of the Phrase “Dive Bar”?
Flying Dog Wins Gold!
Spore’s WOM not evolving well for EA