Fizz is a word of mouth marketing (WOMM) agency based in Atlanta, Georgia. Simply put, we identify the customers and potential customers most likely to talk about your brand (we call these people “Advocates”) and then use creative tactics to encourage communications between Advocates and members of their social network. Bring all of this together and you have “Word of Mouth Marketing,” the most effective technique available for growing your brand and increasing your sales.

WOMM includes tactics such as evangelist, viral, grassroots and seeding, to name a few. Although these may seem like buzzwords, each is a distinct tactic that has its proper time and place. They are often used together to create great stories about your brand that people will want to share with one another over an extended period of time.

All WOMM techniques are based on the concepts of customer satisfaction, two-way dialog and transparent communications. The basic elements are:

• Identifying the people most likely to share their opinions
• Studying how, where and when opinions are being shared
• Providing the tools to make it easier to share information
• Listening and responding to people that have good, bad or indifferent things to say

Conventional Marketing Broadcast Push Company scheduled Lag time Company to audience Expected

Word of Mouth Marketing Narrowcast Pull Consumer requested Real time Peer to peer Interesting