Why Heinz’s New Ketchup Packaging Matters

By Ted Wright March 2, 2011

This is a new feature for us. It turns out that our previous videos are way more discussed and consumed than our blog posts so we are going to go with this medium over others.  The viewership data will let us know if we are on the right track.

p.s. We are shooting in Ted’s car because we could take off the roof and there is no other space in the Fizz building that is not being used for at least two other purposes.


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