Kristian Bush of Sugarland to keynote WOMMA
By Ted Wright October 21, 2009
FOR IMMEDIATE RELEASE
Media contact: Ted Wright, Managing Partner, Fizz. m) 773-301-8514 o) 404-638-1066
Love the Fans’ Underlines WOMMA Keynote Message
Country Music Star Kristian Bush Joins Fizz’s Ted Wright in Delivering Annual Address
ATLANTA (October 21, 2009) — An intimate discussion of word-of-mouth marketing and lessons learned in that most competitive of marketplaces – U.S. country music – are the topics of the keynote address at the 2009 Word of Mouth Marketing Association’s annual meeting. Delivering that address November 19 will be country music Grammy winner Kristian Bush of Sugarland and WOMMA charter member Ted Wright of Atlanta-based Fizz. The event is scheduled for November 18-20 in Las Vegas.
“Sugarland’s guiding principle of success is ‘love the fans’,” said Wright. “It led Sugarland to embrace the ideas of community and word-of-mouth marketing from day one.” Bush is a Grammy-winning artist with a string of No. 1 hits as half of the duo Sugarland. He and band/business partner Jennifer Nettles have been honored and featured by the gamut of pop-culture publications, representing the prototype for the future of country music. For the WOMMA event, Bush will cover a string of topics, from execution to strategy, as he walks the audience through what it takes to be both a successful artist and successful enterprise in today’s hyper-competitive market.
Sugarland is very active in word-of-mouth marketing with programs like scavenger hunts where Sugarland hides tickets for an upcoming show then leaves hints as to their location via text messages and social media outlets, in home viewing parties for their television performances, various tweets and other brand to fan communications. Sugarland has over a quarter of a million fans on their Facebook page, provides constant tweets from many of the band members and have organized their fans into the Sugarland Fan Community which is active throughout the world sharing their passion for Sugarland’s music.
– more –2/Kristian Bush Joins Fizz’s Ted Wright for WOMMA Keynote
About the speakers
The founder and managing partner of Fizz, Ted Wright has been at forefront of word-of-mouth marketing since he helped Neal Stewart’s team bring back Pabst Blue Ribbon in 2000. Often quoted correctly in the press, Wright leads his team of word-of-mouth marketing professionals from Fizz’s offices in Atlanta. With years of WOMM experience and beverage clients in every vertical imaginable, Fizz has branched out from being the leader in word-of-mouth marketing for the beverage industry to assist clients in the technology, hospitality, entertainment and manufacturing industries. Ted and his team at Fizz have been honored for their work with a variety of awards and the occasional bomb threat. They take none of it seriously. An alumn of Booz Allen & Hamilton, Ted holds an MBA with honors from The University of Chicago, enjoys great bourbon and drives too fast.
Kristian Bush, who lives in Atlanta, GA, with his wife Jill and two children, is musical partner with Jennifer Nettles; together they make up the country music sensation Sugarland. After graduating from Emory University with a BA in creative writing, Bush’s musical career took off in the ‘90s while he was a member of the successful folk rock duo, Billy Pilgrim. In 2001, Bush left Billy Pilgrim and joined Nettles in the group Sugarland as background vocalist and guitarist. Their debut album, Twice the Speed of Life, was a phenomenal success and went double-platinum in 2005 with the hit single “Baby Girl.” Sugarland has received numerous honors, from a 2008 Grammy for Best Country Performance by a Duo or Group, to being twice named
WOMMA (www.WOMMA.org) is the leading trade association in the marketing and advertising industries that focuses on word of mouth, consumer-generated and social media platforms – or marketing techniques that include buzz, viral, community, and influencer marketing as well as brand blogging. The organization is committed to developing and maintaining appropriate ethical standards for marketers and advertisers engaging in such marketing practices, identifying meaningful measurement standards for such marketing practices, and defining “best practices” for the industry. WOMMA currently has approximately 400 members, including marketers and brands that use word-of-mouth marketing to reinforce their core customers and to reach out to new consumers, agencies that deliver word-of-mouth services and technologies, researchers that track the word-of-mouth experience and offline and online practitioners.