Judi Friedman, Marketing Maven, Joins Fizz, The Word of Mouth Marketing Agency

By Tanya Fraser May 23, 2011

FOR IMMEDIATE RELEASE:

Fizz welcomes Judi Friedman to the team as our Chief Strategy Officer. One of the mostdynamic women in marketing today, Judi has worked with companies from HBO and IBM tostart- ups. As the former VP of One- to- One Marketing at Three and COO of All Points, she hasyears of experience in both digital and Word of Mouth marketing for global players in energy,high tech and consumer products.

Atlanta, Georgia May 10, 2011 – – Fizz welcomes Judi Friedman to the team as Chief StrategyOfficer. Judi is uniquely suited to the task of providing keen strategic insight in the rapidly growing discipline of Word of Mouth Marketing.

“Judi is one of the great marketing 1.0 stars that has fully embraced marketing 2.0 tactics yet brings all the discipline and strategic thinking to the new arena. Fizz could not be any more thrilled than the day she decidedto join the team,” says Ted Wright, Founder and CEO of Fizz.

With experience in both sales and marketing for both B2B and B2C companies, Friedman has developed an exceptional ability to develop actionable strategies that deliver business results. Starting with IBM, shelaunched the first artificial intelligence based sales qualification system, and then moved on to earn top salesawards.

After IBM, Judi started MarketOne, an agency focused on integrating sales and marketing by runningmeasurable campaigns. She then joined Three, an advertising agency, as V.P. of One- to- One Marketingresponsible for integrating innovative marketing tactics such as Word of Mouth and Mobile into clients’campaigns.# # #

It’s official.


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