How do you tell the difference between a PR organ and a “ corporate blog ”?

By Ted Wright April 29, 2008

Well Jim Arndorfer got some coverage in the WSJ. Damn your journalistic excellence, Jim! Just kidding. We consider Jim a friend of Fizz and some of us have even been sources for him when he was at AdAge.  We’re just jealous because we want engraved pix of us in the WSJ because we think that would be cool.

If you haven’t visited Jim’s blog it’s at http://www.brewblog.com/. To see the WSJ’s take on the matter, go to http://online.wsj.com/article/SB120829767153417401.html?mod=hps_us_at_glance_mm

We do have some questions for the blog gurus who visit this site:

·         How do you tell the difference between a PR organ and a “corporate blog”?

·         What does it mean to be a member of “the press” these days?

·         What is the value of a “corporate blog” to the company?

Looking forward to some interesting answers


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