Dr. Pepper and Chinese Democracy

By Ted Wright November 4, 2008

Fellow travelers –

 Welcome to the next installment in the saga of Chinese Democracy. Thanks to our friends at Wired and AdAge for asking us to opine.

Here is the story so far –

Axl and crew are releasing the album on 11/23 – Yea!

DP is buying everyone a soda in celebration – Yea!

DP is making consumers jump through three seperate hoops to get their free soda – Boo!


1.    On the Nov. 23, 2008 release date, go to www.drpepper.com

2.    Register your information to receive a coupon for one free 20-oz. Dr Pepper.

3.    When your coupon arrives, redeem it wherever Dr Pepper is sold. 

4.    Drink your Dr Pepper slowly to experience all 23 flavors.  Dr’s orders.

Making consumers jump through hoops reduces WOM – Boo!

Reducing WOM reduces sales- Boo!

We tried to talk with DP directly about this. They didn’t want to – Boo Hoo!

We hope everyone enjoys their soda. Please send pix of you enjoying your free DP and we will post and share your stories – Yea!

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