By Ted Wright

One of the core ideas about our word of mouth marketing practice is igniting stories that Authentic, Interesting and Relevant. This is much, much harder than it seems. In fact, when we are working on a client project, we may spend a couple of weeks just brainstorming and refining ideas for our clients. The whiteboards […]

By Ted Wright

The heart of the word of mouth marketing process is the company story (or stories!) – something that is authentic, interesting, and relevant to a group of people who can become your customers. At Fizz, we put a tremendous amount of effort into creating these stories. It might involve weeks of research and days of […]

By Ted Wright

I recently saw this headline: Why Your Brand Needs a Signature Story and How to Tell It.” Well, that attracted my attention since that is the centerpiece of what we do at Fizz. The article defines a “signature story” as: “An intriguing, authentic, involving narrative with a strategic message that clarifies or enhances the brand, […]

By Ted Wright

By Ted Wright Like the Roman colosseum, a good Word of Mouth Marketing strategy will stand the test of time. Word of Mouth Marketing may not always be as glamorous, but it’s solid and unbreakable. Defining Word of Mouth Marketing Word of Mouth Marketing has come to mean something broad for many people, so I […]

By Ted Wright

By Ted Wright The short answer is… no. But you can’t have one without the other. Influencers like to share things and Word of Mouth Marketing is about sharing stories. Can see why they’re so closely connected? Everybody wants to compare Influencer Marketing vs Word of Mouth Marketing But you need to truly understand both in […]

By Ted Wright

By Ted Wright If your company has been following a traditional marketing path for awhile, getting started with a Word of Mouth Marketing process may take an adjustment of your mindset. There is no such thing as a grassroots change of a company culture. Most companies like sticking with the playbook they’re used to, because, […]

By Ted Wright

If your company has been following a traditional marketing path for awhile, getting started with a Word of Mouth Marketing process may take an adjustment of your mindset. There is no such thing as a grassroots change of a company culture. Most companies like sticking with the playbook they’re used to, because, let’s face it, […]