By Ted Wright
By Ted Wright I love studying how word of mouth works in our world and one of my favorite case studies is Tito’s Handmade Vodka. It’s a brand that was created from the start by its ability to ignite conversations. What I love about the founder, Tito Beveridge, is that he recognized the importance of […]
By Ted Wright
Marketing in today’s America is all about generating conversations between two consumers. Did you see the woman at the Golden Globes with the tray of Fiji water? If not, check out this link first:https://theblast.com/fiji-water-girl-golden-globes-sues-fiji/ All Fiji had to do was pay the girl an outrageous (so it’s talkable), think $1,000,000, sum for the global rights […]
By Ted Wright
Ted Wright talks about the percentage of WOMM conversations that take place face-to-face versus online and he probes us to think about what distinguishes a campaign from a movement. [vimeo 22943018] Brand tattoos? Why people get excited about word of mouth marketing ideas! Illustration courtesy Unsplash.com
By Ted Wright
In this video, Fizz marketing leader Lenny Ross talks about the strategy that went into an unusual vehicle designed to spur conversations about the dangers hiding in your drinking water. Here is a transcript of the video: Hey everyone. We’re with Lenny Ross of Fizz. He’s going to take us on a tour of, what […]
By Ted Wright
So I was watching the movie 2012 the other day. The plot of this movie is that, except for Africa, the habitable parts of the world are destroyed by the chaos of a natural disaster. The heroes of the movie and a bunch of rich and powerful people ride on an ark to Africa and live […]
By Ted Wright
CATAGORY: MOMENTUM – Word of mouth program to juice existing products/services. TITLE: REFUEL WITH CHOCOLATE MILK WINNER – BRONZE WOMMIE The American Dairy Association (ADA) of Ohio wanted to sell more milk. AcrossAmerica, milk consumption had dropped by half since the 1970s and Ohio was no exception. Milk simply had become less and less a […]
By Ted Wright
Some folks at Deutsche Bank say that premiumization in the liquor business is dead. What’s next, finance tips from someone’s Creative Director? All joking aside we don’t see the era of anything being over. In tough times the stupid and ridiculous get weeded out. Ed McMahon’s premium vodka and silly flavored rums are probably not a […]
By Ted Wright
“Perhaps the other big news to come from the meeting was the creation of TV spots for Blue Moon.” The quote above is from the reporting by our good friends at Beer Business Daily. We have gotten several e-mails from other friends in the beer industry asking about what we thought about this new move […]
By Ted Wright
This blog post was written by Neal Stewart and first appeared on his blog You Can’t Buy That. It is re-published with permission – ed. Seth’s blog post got me thinking about this today… When I worked on PBR, we focused most of our efforts on word of mouth or “buzz marketing.” Mostly because we […]
By Ted Wright
From Beer Business Daily. January 27, 2009 IS WOMM and beer THE NEW KILLER BEER APP? Last week we caught up with Ted Wright, who is the managing partner at Atlanta-based Fizz, a word of mouth marketing firm. Ted has worked on brands from Pabst Blue Ribbon to chocolate milk, and has based his firm on […]
By Ted Wright
So you want to hire some influencers to build some buzz and word of mouth for your brand, huh? At Fizz, we’ve done this a time or two and have perfected a process that finds the right people, the first time around. Here are a few tips to keep in mind as you head […]
By Ted Wright
Roxanne Webber published a cool answer to this question on Chow today. Turns out that the “dive” in “dive bar” comes from where the entrance to the bar was located. When kitchens turned from wood fire to gas or coal the huge kitchens with their massive wood fired ovens were “downsized” creating large spaces under […]
By Ted Wright
Congratulations to Fizz client Flying Dog Brewing for their gold medal at this year’s Great American Beer Festival. Flying Dog won with their Marzen style brew called Dogtoberfest (‘natch). Enjoy a Flying Dog today. It is one of our beers of choice for us here at Fizz as well as with galactically groovy people everywhere.
By Ted Wright
Greetings all. Fizz greatly enjoyed this year’s Beverage Forum. Many new tweaks from the good folks at BMC made this Forum the best one Fizz has ever attended. What we were most struck by this year was how WOMM has become the mainstream driver for growth in the beverage industry. BMC reports that in just five short […]
By Ted Wright
Excellent articles and reporting from this year’s craft brewers conference in San Diego is available from Harry Schuhmacher and his crew at Beer Business Daily. Find them at http://www.beernet.com/. At this year’s conference, there was a great panel of craft brewers talking about differentiation and “beer buzz”. Later, Fizz was asked to comment and this […]
By Ted Wright
Justin Cooper has an interesting piece* out today on the effectiveness of compensating advocates. What really grabbed us was Justin’s headline which is a not so opaque dig at an entire swath of the WOMM world. Having spent some time recently with BzzAgent’s (thanks again Dave and team for the interesting work) March and April […]
By Ted Wright
Kevin Fennessey (runs Absolut in the US) and Alain Barbet (runs Pernod Ricard in the US) have worked together in the past and have a great deal of respect for one another’s talents and work. This is important as the US market is the bedrock on which global prestige spirits brands are built. If you […]
By Ted Wright
It’s clear to us that the beverage industry is morphing from the old top down product introduction strategy to a business model similar to the cosmetics industry: two or three players in each broad segment who specialize in distribution, manufacturing and advertising on a global scale and then lots of start ups who specialize in […]