Word-of-Mouth Marketing Should Be Like a Jockey—Short, Agile and Human

By Ted Wright

By Ted Wright Every vital brand has a story to tell, and the most effective way to spread your story—even in today’s digital age—is through word-of-mouth conversations. The key to word of mouth is having a great story to share, and the best stories are like jockeys: short, agile and human. Short. In our experience, […]


From “Cool” to “Tool” in just four weeks.

By Ted Wright

For those of you who might have missed it, on November 23rd, Dr. Pepper sought to fulfill their promise to America. In our opinion, they did not do a very good job. Errors like this dont have to happen but if they do, they have to be corrected or they will hang around the brand forever. […]