Director of Digital

You were blogging in college or high school. You think in 140 characters chunks. You can code if you have to. You have a passion for participating in digital communities as well as creating/ sharing multimedia. Where some merely dabble in social media, you are immersed in it, super-connected and show creativity in everything you do.   You’d like to work for a company that thinks meetings suck and sock puppets rock. You are hip enough to get a Monty Python elderberry reference and can talk intelligently about Nudge, Meatball Sundaes, David Weinberger’s latest thoughts and if it matters that Guy Kawasaki actually writes all of those Tweets or pays someone to do it for him. You know the future and you want to work somewhere that has clients that want to go there with you.

What You’ll Do: 

• Create and manage content for all web/social media channels
• Act on behalf of Fizz and Fizz clients within all channels of social media
• Make sure content has been proofed and approved before it’s posted
• Monitor social media channels and develop regular reports for clients
• Identify opportunities/threats in user generated content
• Participate in and mediate conversations taking place within social media
• Stay current on emerging new technologies

Skills & Qualifications You Should Have:

• A passion and understanding of the entire social media universe.
• Excellent writing and communication skills
• Familiarity with best brands in social media
• Ability to juggle multiple projects in a fast paced environment
• Attention to detail
• Ability to work within tight deadlines
• Basic knowledge of photoshop, iMovie, iPhone and iCarley. 
• Basic html skills
• Audio/video skills a plus
• BA or BS in something that is relevant or cool
• Creativity
• Sense of humor
• Enjoy working for a great company

HOW TO APPLY 

Send resume and cover letter to womjob@yahoo.com if you think you’ve got what we are looking for. We are hiring now.

So you want to hire some influencers to build some buzz and word of mouth for your brand, huh?  At Fizz, we’ve done this a time or two and have perfected a process that finds the right people, the first time around.  Here are a few tips to keep in mind as you head out on an “influencer hiring adventure”.

First things first: Admit to yourself that this is not a traditional job and you’re not looking for a traditional person.  You’re looking for an influencer who is going to spread word of mouth about your brand and the values your brand stands for.  Staffing this position is a completely different task than any other role you’ll need to fill.

Sifting through the stack of resumes:

Before you start looking at resumes, jot down some things you want to see on the resume.  For example, if you’re looking for someone that can build some relationships with local politicians or the city counsel, then you will want to see something on their resume about community involvement or a passion for local politics.  Think of the resume as a keyword search, and if you see one of those keyword on the resume, they get an interview.  No matter what the rest of the resume says.

Interviewing, 1^st Round:

Because the best influencers are almost always going to be better in person than on paper, we believe in conducting a lot of interviews.  But who has time for 25 two-hour interviews?  Neither do we.  That’s why conducting a 15-minute interview is plenty of time for the first round.  15 minutes is enough time to figure out if they can carry on a conversation and it’s not too long if they can’t.  When scheduling the interview, set expectations with the interviewee and tell them that it’s going to be a quickie so they don’t feel awkward when you tell them their time is up.

 Interviewing, 2^nd Round:

The second round of interviews should be conducted where the position will be spending most of their time.  Is this person going to be talking to consumers in bars?  Then do the interview in a bar!  Are they going to be interacting with sports fans?  Do the interview at a stadium!  This will help you find out if they’re comfortable in the most important of environments.

The Final Hiring Decision:

Now you’ve narrowed it down to a couple of outstanding candidates and you’re stuck on whom to go with.

·         Do they both have an authentic interest in your category/brand/audience? Check.

·         Are they both comfortable out in the field? Check.

·         Are they both smart, knowledgeable, personable and fit the company culture? Check.

The remaining “X factor” is: Can they walk into a room where they don’t know anyone and walk out with a couple new phone numbers programmed in the cell phone?  This is what separates the person who’s passionate about a brand from the INFLUENCER who lives on word of mouth.  You want the person who has that natural thirst for connecting with new people.  If you have the opportunity, put your candidates in a tough social situation like this, do it.  And if they both thrive in that environment, find a home for both of them.

That’s part the process of how we hire our influencers here at Fizz.  If you’re in the market to hire some of your own, we hope some of these tips will help your selection process.  And of course, if you ever need some assistance with the daunting job of finding, staffing and managing the right people to talk about your brand, you can always call your friends here at Fizz.  We’d be happy to help.