Build Your Own Word of Mouth Marketing Strategy

By Ted Wright

By Ted Wright At its core, Word of Mouth marketing is about people organically sharing stories. So how do we encourage people to share your brand story in a real, natural way? Create a story worth talking about. A good brand story is at the core of building a Word of Mouth Marketing strategy This […]


Why Word of Mouth Marketing Is The Best Form of Advertisement

By Ted Wright

By Ted Wright I’ve never met a business leader who told me they had too much money for marketing. Luckily, smart leaders using Word of Mouth Marketing can depend on influencers to cost-effectively carry their story. Word of Mouth Marketing is all about sparking conversations, and most companies already have marketing materials that point to […]


Word of mouth marketing failures: The two fatal flaws

By Ted Wright

By Ted Wright Many companies try to create word of mouth marketing efforts on their own, and they should. As I describe in my book, Fizz, with focus, discipline and a little practice, a word of mouth marketing strategy is within reach of almost any business willing to commit to the effort. But when WOMM […]


Why Word of Mouth Marketing Is The Best Form of Storytelling

By Ted Wright

By Ted Wright I’ve never met a business leader who told me they had too much money for storytelling or marketing. Luckily, smart leaders using Word of Mouth Marketing can depend on influencers to cost-effectively carry their story. Word of Mouth Marketing is all about sparking conversations, and most companies already have marketing materials that […]


Why Should Marketers Care About Word of Mouth Marketing?

By Ted Wright

By Ted Wright While trust in companies and advertising is on the decline, trust in friends, experts, and entrepreneurs is up. People trust people. If Word of Mouth Marketing has always worked so well, why aren’t more business professionals using it? Simple because Word of Mouth Marketing is hard work. More time. More effort. It’s also […]


How Word of Mouth Marketing Helps Grow Your Business

By Ted Wright

By Ted Wright As times change, company strategies should too. Many have adopted social media marketing in recent years, but Word of Mouth Marketing, when done right, is one strategy every company has access to, and should experiment with. If you’re looking for a guaranteed overnight spike in business, you may want to find another […]


Marketing Strategy or Halloween Costume?

By Ted Wright

By Ted Wright It’s official, Influencer Marketing is dead. When Urban Outfitters makes fun of the marketing strategy you sold just six months ago as “The NEW New Thing,” you have problems. Debate me in the comments if you’d like, but I don’t want to be the person on stage when the SVP of Marketing […]


How Do You Encourage Word of Mouth Marketing?

By Ted Wright

By Ted Wright As you’ve heard me say many times before, Word of Mouth Marketing at it’s core is all about sharing stories. The more people share your story, the larger the impact it can make. Also at its core, Word of Mouth marketing is about people organically sharing stories. So, without being pushy, how […]


Word of Mouth Marketing: What Makes Your Brand Talkable?

By Ted Wright

Appreciating Word of Mouth Marketing may take a re-set of your view of how business works. I love sharing this example of what Word of Mouth Marketing looks like “in the wild.” Earlier this year, I was at a break in a meeting when a friend turned to me and asked me if I had […]


Are You Sharing Your Brand Story With the Right People?

By Ted Wright

If you’ve been paying attention, you not only know who influencers are, and why they’re so essential to Word of Mouth Marketing, but you know what motivates them to share stories and how to encourage them to support your message. Since Word of Mouth Marketing is all about sharing stories, it’s important to find the […]


Word of Mouth Marketing: Sharing Is Not Salesmanship

By Ted Wright

By Ted Wright If you’ve been reading previous posts, you should know that Word of Mouth Marketing is all about sharing stories. Word of Mouth Marketing is about trying to get your story out to people who are really going to care about it and do it in such a way that they’ll organically come […]


This Is What Effective Word of Mouth Marketing Looks Like

By Ted Wright

By Ted Wright If Word of Mouth Marketing has always worked so well, why aren’t more business professionals using it? Because it’s hard work. More time. More effort. It’s also not as flashy as a Super Bowl commercial, or as glamorous as being on the set with a celebrity. It’s easy to pay for an […]


What is the Reach of An Influencer?

By Ted Wright

By Ted Wright If you’ve been paying attention, you not only know who influencers are, you know what motivates them to share stories and how to encourage them to support your message. But what is the word of an Influencer really worth? A single influencer, according to Procter & Gamble, is worth one million brand-specific […]


Word of Mouth Marketing: Campaign vs Movement

By Ted Wright

By Ted Wright At Fizz, when we talk about influencers, we always say, the more passionate, the better. There are lots of brands that we’ve worked with where we’ve discovered people love the brands so much that they want to be part of their story and their movement. Some have even gotten tattoos. I’m not […]


Influencers vs Influencer Marketing: What’s The Difference?

By Ted Wright

By Ted Wright Word of Mouth Marketing is all about sharing stories. “Influencers” are great at sharing stories. “Influencer marketing” is one of the hottest terms around today. The idea seems to be everywhere, and business leaders are all trying to figure out how to get in on the action. When I say “influencer,” you […]


How Do You Begin A Word of Mouth Marketing Strategy?

By Ted Wright

By Ted Wright All good marketing begins with research and every good Word of Mouth Marketing strategy starts with insight. In many ways, marketing has strayed away from the basics of this important principle. We’ve become reliant on social media dashboards, we may be overwhelmed by big data, or we may simply not have the […]


How to Get Your Boss On Board with Word of Mouth Marketing

By Ted Wright

          By Ted Wright Many companies have been using the same marketing playbook for years. As times change, company strategies should too. Many have adopted social media marketing in recent years, but Word of Mouth Marketing, when done right, is one strategy every company has access to, and should experiment with. […]


Broadcast vs Word of Mouth Marketing: How Do They Stack Up?

By Ted Wright

In the landscape of marketing, where do Broadcast and Word of Mouth Marketing fit in? Broadcast had a strong 35 year run where it was effective, but it’s decayed over time. Effectiveness is referring to the fact that it was a successful tool for selling more stuff to more people more often for more money. […]


What is the Definition of Word of Mouth Marketing?

By Ted Wright

By Ted Wright Many popular marketing terms are easy to define. When someone talks about email marketing, content marketing, A/B testing, paid advertising, and so on, we all pretty much know what they mean. Word of Mouth Marketing has come to mean something broad for many people, so I often get asked to define the term. […]


Measure Word of Mouth Marketing: Is It Possible?

By Ted Wright

By Ted Wright Unlike other forms of marketing, Word of mouth marketing works slowly. It has to go slowly if it’s going to work at all. It may not increase your sales this quarter or even the next one, and if you’re accustomed to seeing a sales spike after investing in TV commercials or print ads, […]


Creating value in the marketing pits. Really.

By Ted Wright

I was recently interviewed by AdWeek magazine and commented on a new advertising medium that takes advantage of an under-utilized space. Armpits. The reporter, Doug Zanger, tells us that Wakino Ad Company (“Waki” is Japanese for “armpit”) is relatively new and it’s unclear how well stickers placed on armpits will be received or even revealed in […]


So, About Folk Art and Word of Mouth Marketing Influencers

By Ted Wright

By Ted Wright Normally my day consists of Word of Mouth Marketing, or as I explained to my friend, on his podcast “getting people in North America to talk to their friends about things they think are cool.” Kristian Bush has an interesting podcast theme, invite people he knows to come on and share about […]


Inquiring minds want to know: What is My Brand’s Story?

By Ted Wright

  By Ted Wright A question I get asked often is “What is my brand’s story?” Let’s talk about that. When I look at most brand stories that companies are putting out there, I feel they often look more like mission statements than stories. We  once had a client whose brand story ran almost 1,300 […]


Influencer Marketing Disappointing You? Try Using Actual Influencers

By Ted Wright

By Ted Wright If you’ve read any of my stuff, you know I have a specific, grounded-in-data point of view on why someone is an Influencer and how they act. Influencer marketing (IM) is all the rage – and there’s a reason for it. When done correctly, it works. But in order for IM to […]


Six Marketing Lessons You Can Learn From #SaveSweetBriar

By Ted Wright

By Ted Wright The mission of Sweet Briar College is to empower and educate young women to build and reshape their world wherever their passions lead them. If you’re unfamiliar with the most current chapter of their story, here it is. On March 3, 2015 the board of directors of Sweet Briar College, an all […]


Word-of-Mouth Marketing Should Be Like a Jockey—Short, Agile and Human

By Ted Wright

By Ted Wright Every vital brand has a story to tell, and the most effective way to spread your story—even in today’s digital age—is through word-of-mouth conversations. The key to word of mouth is having a great story to share, and the best stories are like jockeys: short, agile and human. Short. In our experience, […]


Why Decatur GA is the center of the word of mouth universe

By Ted Wright

By Ted Wright So, Jeff Bezos is moving 30,000 employees into a part of Seattle (pop. 680,000) that no one has really ever heard of and few think of working there. Similarly, but on a much smaller scale, last year Fizz moved our entire company into the City of Decatur, a part of Atlanta that […]


Tanya Fraser: So Proud!

By Ted Wright

Greetings friend of Fizz. This is a quick note to celebrate the times of Tanya Fraser while at Fizz. You see, she’s leaving us today and joining the finest business school in the world, The University of Chicago’s Booth School of Business. Not only was she accepted to Booth, but she is attending as a […]


Dr. King’s “I Have a Dream” Speech

By Ted Wright

Judge people by their content and not the way they look, this is the crux of Dr. King’s message. To us, nothing is more American than this statement. Today as we celebrate Dr. King, how right he was and how he believed in the power of conversation to change the world, we thought we would […]


WOMM and CES 2011

By Ted Wright

Fizz attended CES this year in support of several clients. We were there for three days and walked the entire show at least once. Here are a couple of 30,000 ft observations we had. TV is coming back. As a talkable experience, the act of watching television is coming back with the commercial application of […]