Three traits of influencers normally overlooked by influencer marketers

By Ted Wright

I know what you’re thinking,  “Who are these elusive Influencers everyone’s always talking about anyway?  What makes them special? How do you know one when you see one?”  And most importantly, “How can I get them interested in my cause?” “Influencer” is a term bandied about a little too loosely these days. In this short video, Ted […]



Emerging presidential candidates will depend on word of mouth marketing

By Ted Wright

By Ted Wright At the core of Word of Mouth Marketing is the crafting of the story that you’d like each of or brand advocates to share with their friends. Over the last 18 years of focusing only on Word of Mouth, we’ve found that a story has to have three components to be shared […]


Marketing Is Always About Conversation

By Ted Wright

Marketing in today’s America is all about generating conversations between two consumers. Did you see the woman at the Golden Globes with the tray of Fiji water? If not, check out this link first:https://theblast.com/fiji-water-girl-golden-globes-sues-fiji/ All Fiji had to do was pay the girl an outrageous (so it’s talkable), think $1,000,000, sum for the global rights […]