Six Marketing Lessons You Can Learn From #SaveSweetBriar

By Ted Wright

The mission of Sweet Briar College is to empower and educate young women to build and reshape their world wherever their passions lead them. If you’re unfamiliar with the most current chapter of their story, here it is. On March 3, 2015 the board of directors of Sweet Briar College, an all women’s institution located […]


Word-of-Mouth Marketing Should Be Like a Jockey—Short, Agile and Human

By Ted Wright

Every vital brand has a story to tell, and the most effective way to spread your story—even in today’s digital age—is through word-of-mouth conversations. The key to word of mouth is having a great story to share, and the best stories are like jockeys: short, agile and human. Short. In our experience, the average word-of-mouth […]