Google+ and Word of Mouth

By Tanya Fraser

Google’s newest foray into social networking is here, growing at record numbers and open for all with Google Accounts.  So what does this mean for digital word of mouth?  Here are some of our thoughts: Google Plus forces users to evaluate and reexamine their relationships. Google Plus organizes your contacts into circles.  Each new addition […]


The Reach of an Influencer – VIDEO

By Tanya Fraser

If you’ve been paying attention, you not only now know who the Influentials are, you know what motivates them to share stories and how to encourage them to support your message. But what is the word of an Influencer really worth?  Ted Wright backed up by some marketing R&D  heavy-hitters puts a number on it. […]