Do people hate marketing?

By Ted Wright

This blog post was written by Neal Stewart and first appeared on his blog You Can’t Buy That. It is re-published with permission – ed. Seth’s blog post got me thinking about this today… When I worked on PBR, we focused most of our efforts on word of mouth or “buzz marketing.”  Mostly because we […]


Hey beverage entrepreneurs – have some Fizz on us

By Ted Wright

If you are reading this you might be one of those folks that calls us with huge needs but small budgets. If so, have we got a deal for you. Ted Wright, Fizz’s founder and managing partner, is speaking at the year’s Beverage Forum.  A full day WOMM workshop from Fizz starts at $25,000. Total […]


To win, you must train your brand ambassadors and your client

By Ted Wright

We’ve found that the key to a strong brand ambassador program is extensive training of both the brand ambassadors and the client. Yes, you read that right – the brand ambassadors AND the client. Great brand ambassador programs start with staffing. Brand ambassadors must have three qualities in order to be great at their task: ·         […]