How to Hire Influencers

By Ted Wright

So you want to hire some influencers to build some buzz and word of mouth for your brand, huh?  At Fizz, we’ve done this a time or two and have perfected a process that finds the right people, the first time around.  Here are a few tips to keep in mind as you head out […]


Is the war over?

By Ted Wright

At Tales of the Cocktail this year there was a very interesting panel on the difference between east coast and west coast bartenders. The discussion did not at have the same intensity as the Biggie v. Tupac rap wars of 1996  but it was interesting to hear that many felt that a west coast bartender’s […]


From “Cool” to “Tool” in just four weeks.

By Ted Wright

For those of you who might have missed it, on November 23rd, Dr. Pepper sought to fulfill their promise to America. In our opinion, they did not do a very good job. Errors like this dont have to happen but if they do, they have to be corrected or they will hang around the brand forever. […]