All Fizz employees in Mumbai are safe

By Ted Wright

Friends – The events over the last 24 hours in Mumbai and through out Maharashtra state have effected us all. At this time, all three Fizz employees at our office in Mumbai have contacted us here in Atlanta and said they are OK and in their homes. All employees of Fizz thank everyone who has […]


Linked: Word of Mouth Marketing and Increased Beverage Purchases

By Ted Wright

KellerFay study links WOMM and increased beverage purchases. Having focused on word of mouth marketing for beverage brands over the last eight years we at Fizz have seen WOMM increase beverage volume profitably time and time again. Beverage CFO’s and CMO’s across the industry report the same thing. Beverage companies that are winning their categories […]


Word of Mouth Rules! Pabst Brewing Benefits

By Ted Wright

Way to go Pasbt! A joyful Fizz here, all jazzed about the latest US beer numbers. What are they? Glad you asked. Let’s go to the quote from Harry Schumacher, editor and chief of Beer Business Daily.   “A-B gained a share point, MillerCoors lost a share point, and everybody else performed about like they […]


Dr. Pepper and Chinese Democracy

By Ted Wright

Fellow travelers –  Welcome to the next installment in the saga of Chinese Democracy. Thanks to our friends at Wired and AdAge for asking us to opine. Here is the story so far – Axl and crew are releasing the album on 11/23 – Yea! DP is buying everyone a soda in celebration – Yea! […]