Bravo Dr. Pepper!

By Ted Wright

Dr. Pepper announced today that it is going to give everyone in America a can (that’s 300,000,000 sodas) of it’s eponymous soda if Axl Rose/Guns N’ Roses finishes their long awaited album Chinese Democracy in 2008.  We love this idea. Fizz is about Word of Mouth Marketing and tapping into the passion of brand Influencers. […]


Fizz’s favorite bars in . . . Paris

By Ted Wright

Greetings from the Rue de Wonderful where the Euro is out of control but the wine is great. As we sit here we thought we would pass along our list of favorite bars in Paris. Please enjoy.   For Wine – Le Tartine in the Marais Dist. This wine bar is as close as one […]


Fizz’s Fridge is Open

By Ted Wright

Here at Fizz we are always getting interesting samples of drinks as well as buying and  sharing with each other the fun things that we each like to drink. We decided to offer you all a virtual example of our favs as well as let you all know why we like them so much. And […]


“The Turkey Sandwich Report”

By Ted Wright

Those who know us well have heard us discuss the brilliance of Neal Stewart. Then the marketing guru behind PBR, now in that same roll at Flying Dog Brewery. Recently we had the opportunity to have lunch with Neal and he spoke at length about his blog learning tool – “The Turkey Sandwich Report”. Last year it […]


Rockin’ a WOMM life

By Ted Wright

Recently I had a chance to spend some time with Ken Block the lead singer of the band Sister Hazel. For those of you that don’t know Sister Hazel, they came out of Gainesville, Florida about 15 years ago, they have had several hits you have heard on the radio and and play to a […]


RIP Gary Gygax D&D inventor and Word of Mouth Marketing pioneer

By Ted Wright

The legendary D&D inventor Gary Gygax has passed. Nerds, Dorks and Orcs will each morn his passing in their own way but today we wanted to salute him for something dear to my heart –  his pioneering  vision of Word of Mouth Marketing in the gaming world. Prior to the founding of Gygax’s company TSR, […]


Rishad Tobaccowalla’s brilliant discussion of Obama/Clinton

By Ted Wright

Coming into this post I have a bias – I am an old school fan of Rishad Tobacowalla’s mind.  This being said I commend to you all Rishad’s recent interview in Fortune, http://money.cnn.com/2008/02/29/technology/leonard_politics.fortune/index.htm?postversion=2008030304, for an excellent breakdown of Obama/Clinton through the lens of word of mouth marketing and effective marketing in general.