WOMM and The Simpson’s Movie

By Ted Wright

We love the WOMM program created by Fox and  7-11 for The Simpsons Movie. Turning 7-11 stores into Quick-E-Marts and then loading in Simpsons based products was just brilliant. It gave gave everyone in America who might possibly go see the The Simpsons Movie a brand specific story to share that tied directly to the […]


The Cocktail Goes “Healthy”

By Ted Wright

As friends of Fizz you all may have heard us predict the growth of a trend we like to call the “healthful cocktail”. We see this trend as a natural combination of several movements we have seen in food a beverage over the last several years – the mass acceptance of organic ingredients, the “slow […]


eMarketer report on WOMM

By Ted Wright

Recently the good folks at eMarketer sent me a copy of their most recent report on WOMM. We here at Fizz get lots of these summaries and reports and in all honesty we mostly think they are rather thin and not worth the effort to read or share with a client. This one however was […]



Badge Value

By Ted Wright

Once some of the team here at Fizz did a little research with an acoustical engineer friend. The question, “Do people use a louder voice when sitting at a bar and ordering Grey Goose vodka than when they order other vodkas?”. The resounding answer was “Yes”. In fact on average we found that Grey Goose […]


Go Narragansett Go!

By Ted Wright

For those who may not know the brand, Narragansett is one of New England’s iconic beer brands. In 2005 it was purchased from our friends at the Pabst Brewing Company and under the helm of Mark Hellendrung it has turned around from a declining brand to one of growth and strength. The WSJ did a […]